Auckland bakers rise early for you

Warm loaves, bright mornings, and bold pastry for the New Zealand table.

Brioflair Bakery is a neighborhood boulangerie in the heart of Auckland. We mill select grains, ferment slowly, and bake in small batches so every slice tastes alive. Drop in for a coffee and a kouign amann, grab a sourdough for dinner, or set up a weekly bread box for your office. Everything is crafted by hand with seasonal produce from local growers and a touch of coastal flair.

Order Fresh Loaves View Full Menu

Daily bake 7am, 11am, 2pm

Pickup Grey Lynn, Auckland

Favorites Sea salt brioche, kawakawa custard tart

A full range of artisan baking from croissants and laminated pastries to naturally leavened rye, with same-day preorders and weekend celebration cakes.

Make a Preorder

Browse Our Baking and Prices

Daily Bread

Pastry Boxes

Celebration Cakes

Cafe Brunch

Event Catering

Founded in 2016

Raised by hand, shaped by the New Zealand pantry.

Brioflair Bakery began with a single deck oven and a small team of obsessed bakers in Grey Lynn. We now serve Auckland with morning loaves, flaky pastry, and a seasonal brunch menu that honors local farmers and coastal flavors.

Every batch is naturally fermented for depth and digestibility. We hand-laminate our croissants, slow-roast fruit for tarts, and use grass-fed dairy from regional farms. Our counter is stocked daily, but our favorite way to serve you is through custom bread boxes and preorders for offices, weddings, and weekend gatherings.

Visit us early for the first bake, or reserve ahead for a guaranteed crust. We also host small classes for home bakers who want to learn sourdough, brioche, and pastry fundamentals.

Call us now +6493033570

Slow Ferment & Naturally Leavened

Butter-Forward Pastry & Lamination

Bakery Team You Can Trust

Bread & Pastry Focus

Weekly bread boxes and signature pastry trays.

Brioflair offers a rotating menu of sourdough, rye, seeded loaves, and sweet morning buns. Choose a weekly bread box, add pastry for the office, or reserve a weekend brunch spread. Everything is baked fresh in Auckland and packed for easy pickup or local delivery.

Our team balances traditional French methods with New Zealand ingredients, from Manuka honey glazes to kawakawa-scented custards. Ask about seasonal bundles, gluten-conscious options, and celebration cakes for gatherings.

Now taking same-day preorder pickups

See What Our Guests Are Saying

We are proud of every bake that leaves our ovens. 100% satisfaction on every loaf and pastry we serve. Read our testimonials from happy locals.

Good

Based on 582 reviews

Google

Shalini Kumar

3 weeks ago

The sea salt brioche was unreal. Friendly team, quick service, and the aroma alone was worth the walk.

Jonah Lane

1 month ago

Croissants are crisp and buttery, and the coffee is dialed in. Love the seasonal tarts.

Miriama Rangi

2 months ago

Preordered a brunch box for the office and everyone asked where it came from. Absolute hit.

Renee Collier

2 months ago

Their kawakawa custard tart is my new ritual. Warm, fragrant, and not overly sweet.

Liam Te Rangi

3 months ago

Sourdough crust is perfect. We now pick up two loaves every Saturday for the family.

Chloe Faulkner

4 months ago

The team remembered my usual order on the second visit. Lovely vibe and beautiful pastries.

Arjun Patel

4 months ago

Grabbed a box of morning buns for a road trip. Soft, sticky, and still warm. Five stars.

Looking for fresh, honest baking?

Brioflair is Auckland's daily bread and pastry destination.

Call us now +6493033570

Make a Preorder

Pursuit of the perfect bite

We chase balance, aroma, and texture in every bake.

At Brioflair, we believe the best flavor is built slowly. Our doughs rest overnight, our butter is folded with intention, and our fillings are reduced until they taste like the orchard after rain. Each loaf is tested for crackle, crumb, and depth so that every slice feels alive.

We tweak hydration, toast grains, and blend coastal botanicals to capture the New Zealand pantry at its peak. This is craft you can taste: golden crusts, soft centers, and a finish that lingers.

Our flavor promise

Long fermentation for natural sweetness.
Local dairy, seasonal fruit, and traceable grains.
Fresh bakes every morning, no shortcuts.

Frequently Asked Questions

1 — Why choose Brioflair Bakery?

We bake in small batches every morning, use slow fermentation, and keep our menu seasonal. That means fuller flavor, a better crust, and pastries that taste fresh for hours, not minutes.

2 — Do you offer gluten‑conscious options?

Yes. We always have a rotating gluten‑conscious loaf and several pastry options. Ask our team about today’s selection and any cross‑contact notes.

3 — Can I preorder for the weekend?

Absolutely. Preorders open weekly and close Thursday at 6pm. You can pick up Friday through Sunday morning.

4 — Do you cater for offices and events?

We do. Our pastry trays and bread boxes scale from 10 to 150 guests. Give us 48 hours’ notice for custom bundles.

5 — How should I store your sourdough?

Keep it cut‑side down on the bench for up to two days. After that, slice and freeze for the best toast.